The Unique Benefits of Guest Posting
If you know a bit about SEO then you’ll spot the similarity between guest posting and article submission. The latter once again means getting an article published in exchange for a link back to your website, but there are some significant differences. While there is still a place for article submission, this essentially means submitting articles to sites that automatically accept content from a huge number of contributors and dish out hundreds of links back to your site. These articles will go to places like ‘eZine Articles’ which host a huge amount of content often of varying quality – and the general public, as well as Google, are very aware of that fact.
Conversely, guest posts are going on actual blogs that are highly popular, read by hundreds if not thousands of viewers daily and that are carefully selected for being relevant and good quality. This then means that you are getting links that are worth much more to you in terms of the way Google sees them because they are coming from multiple different sources, and because they are from authoritative sources. Then at the same time you know that people are actually going to read these posts and see your links and this way even when they don’t click them, you will be still increasing your reputation and your visibility and associating yourself with a blog that these people obviously read and trust.